The Not-So-Glamorous World of Chinese Beauty Pageants
Jan 18, 2012By eChinacities.comEditor's note: The following article, translated and edited from a Yangcheng Evening News article, follows a few reporters as they traverse the immensely popular Chinese beauty pageant circuit. Through their interviews with various pageant contestants, the reporters uncovered a world void of future career potential, run by chauvinists, and filled with bribery and perversion… which is to say, it's probably no different than beauty pageants throughout the rest of the world…
Photo: ycwb.com
Somewhere along the line, Guangdong Province became China's beauty pageant mecca. In the beginning, there was only the Guangzhou-based "Beauty in Flower City" (美在花城), but in the wake of its immense popularity, many more pageants soon followed, including the South New Silk Road (南方新丝路), Miss China (中华小姐), Miss China (中国小姐), Changlong Bikini Pageant (长隆比基尼大赛), Miss Pearl (珠江小姐) etc. Today, Guangdong alone is host to more than ten beauty pageants, and even though their format is basically identical, it seems that Chinese audiences can't get enough. Yet, some lurking questions, casting a negative light on beauty pageants in the Mainland, have begun to pop up in recent years as the excesses of all that pageantry have reached a saturation point. Why are there so many "familiar faces" in each event? What are the future job prospects for a girl with a beauty pageant title? Do contestants exchange money (or their bodies) to win? Is it really appropriate for tween-aged girlsto compete in these events?
Professional pageanteers
In 2010, amongst public criticism that she was a "serial contestant", 21-year-old Chongqing student Chen Lingyun (陈凌云) participated in her 40th competition in the last three years. Yet, while it may seem a bit ridiculous that such a young girl was already a seasoned pro, Chen Lingyun is by no means the only one making regular appearances in beauty pageants (this trend has given rise to the new nick-name "professional pageanteer" (选美专业户). For example, both the winner and runner-up from the last Changlong Bikini Pageant were regulars – the winner, Tan Xiaowen (谭晓雯) has been doing beauty pageants since she was only a child. It's likely that runner-up Wu Sixian (伍思贤), is also familiar looking – she had previously competed in Miss Asia (亚洲小姐), China Marine Beauty (中国海洋丽人) and Miss Hongcheng (红橙小姐), among others.
According to Chen Wanxuan (陈婉玹), the third place runner-up in the last Changlong Bikini Competition, many girls do, in fact, consider themselves to be working as professional pageanteers: "I only took third place runner-up in this year's competition. My performance had a few weaknesses and my strong points were not well displayed. I'll continue competing in pageants until I win. No one ever wins a beauty pageant their first time. Every girl needs to work towards it, and I look at each pageant as a single step. There'll always be other girls that are more experienced than you, that's just the way it goes."
Future job opportunities?
Mainland China doesn't really have an outlet for beauty pageant winners to launch successful careers in the entertainment industry. Many beauty pageant winners quickly discover that after they've successfully jumped through all of the hoops of the beauty pageant, that there's another level of "hoop jumping" waiting for them, and that the odds of them "making it" are stacked against them. Currently, there's no Mainland equivalent of TVB's (Hong Kong television broadcasting) coverage of Miss Hong Kong, which makes it highly unlikely that the next Maggie Cheung or Michelle Reis will be discovered through a Mainland beauty pageant. Sadly, the best option for many contestants seems to be becoming the trophy wife of a rich man. As for those contestants that are uninterested in "early retirement" and are focused on breaking into the entertainment industry, the really lucky ones might become MV girls (in music video) or land a brief advertising contract, but the vast majority will be left behind, ultimately finding work at nightclubs and bars, using their previous competition experience to hopefully increase their salary.
Dong Dong (东东), the third place runner-up in the 18th Top Model of the World Pageant (世界顶尖模特大赛) had this to say: "Every year, so many beautiful girls compete, but most of them are unable to make a name for themselves in the beauty pageant circuit. Even the girls that win don't make it big over night. It's easy for the girls to get depressed and feel anxious. All we can do right now is try to have faith in ourselves. We tell ourselves, if we can't stand this minor difficulty, how are we ever going to achieve our bigger dreams?"
"Unwritten rules"
What's worse, the cycle that these girls are seemingly trapped in (that is, until they become too old), is plagued by chauvinism and cheating. During one episode of "Dragon Live" Programme on Dragon TV, a self-described professional pageanteer gave a less-than-alluring account of the "unwritten rules" of the auditioning and voting process for beauty pageants: Often, girls must succumb to nude auditions to even be considered for the beauty pageant; and it's not uncommon that the winner of the pageant either paid off the owner or became his mistress.
Zhu Xiaotong (朱晓彤), the winner of the Miss World China pageant, has also gone on record about the shady dealings that go on behind the scenes of beauty pageants, noting that she'd been openly propositioned by the owner of a pageant to have a "meeting" with him in his hotel room. Pan Linfeng (潘林风), a top-ten finalist in the World Bikini International pageant also revealed that pageant winners often "buy their title" – she claimed that in her first beauty pageant, even though she had the highest score, another contestant who'd paid 200,000 RMB ended up winning. And just in case you think that these are fabrications made up by bitter washed-up pageanteers, Wu Gang (吴刚
), the current president of the World Bikini International pageant, recently divulged that when he first became president of the pageant, he discovered that the "owners" were all just wealthy businessmen who'd come down to work at the competition to make some extra money off the "winner bribes" and find themselves a few mistresses.
…She's how old?!
On the surface, the recent Southwest Division Finals for the 19th Supermodel of the World pageant (世界超级模特大赛) was no different from any other pageant – beautiful contestants got together, gave some ditzy interviews and, most importantly "modelled about" in sexy dresses and skimpy swimsuits… which makes it very disturbing to learn that the winner of that event, who later moved on to the world finals, was none other than 14-year-old Zou Lin (邹林) from Chengdu. Not much later on, as if to prove that it hadn't been a strange fluke, 15-year-old Chen Zhener (陈臻儿) won the Henan Division Finals of the Miss China pageant. It seems that the age-limit for beauty pageants is becoming increasing lower – what was once "20 and up" gradually became "18 and up", which then shifted down to "16 and up". These days, it seems that there is no lower age-limit for beauty pageant contestants! One final telling fact: of all the winner contestants that the reporters interviewed, none of them were older than than 22 years old.
Source: ycwb.com
Related links
Life in the Grey: The Secret Lives of Barmaids in Chengdu
10 Chinese Stars Who Fell in Love with Foreigners
Diet of Stars - The Cult of Celebrity in China
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for waif
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14 and UP !! isn't this called PEDOPHILE in most countries?
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Not in China. 14 is the age of consent. Stop applying your abhorrent Western ethical standards to another culture.
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Really? I had no idea! Everyone keeps telling me it's 21 for females and 23 for males.
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I am not Chinese but i am living and working in China now, i like China and i found Chinese people are nice and polite,
i do belive in freedom of expression but comment of "zhongguohenchou" did really disturb me, we are all the same as human beings, no one is better than other, we must respect eachother and eachther's country, we live in civilised world and we should refrain from posting such insulting comments,
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They are nice to you because you are white. The problem with foreigners is that they think they own this place. The world is a much better place if you can put yourself in somebody else shoe. I don't go to another country and tell people what's right and wrong, I'm only a GUEST, remember. It's their country, they can do whatever the F they want, if people don't like it, you can always leave, you live here because it's easier here to make a living vs the US.
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People who commented gravely upon Chinese ,,look at yourselves first.other countries (not to mention) are having this program worst than that,And to Zhong,,don't freeze yourself from where you came .Be professional ,mates!
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No country is perfect. But we don't have children in beauty pageants where I come from.
Under 16 is a child.
The article implies that many pageant winners often entertain sexual favors with judges. And more pageant winners are under 16.
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this beauty program i see in my life
thanks & B.R
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To anyone living in China, including expats, none of this is surprising. Money can buy anything here, including 16 y.o. beauty pageant contestants. Moral standards are not exactly very high here....actually it's becoming a bottomless pit lately.
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i agree with Mr sunsetlover: number 11 ,,,so nothing new ?
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I'm not agreeing, I'm not disagreeing, I'm just going to state a fact.
This concept of 'age of consent' and all that stuff, is very recent in the history of humanity. In a large part, it comes from our technological advancements, particularly in regards to healthcare - we are now able to live longer, and child-birthing is somewhat safer now.
Not too long ago, in OUR histories, 13 was a marriageable age... and an age you'd start having kids at (a little young, but still)... and, a 20 year old unmarried woman was considered a loser in life, an 'old maid'....
On a personal note... half the time, I can't tell the difference between a 20 year old, and a 14 year old Chinese girl. (neither of which excite me... for that reason).




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